Mumbai Prelims
1. Which of the following was also a village official in ancient/medieval India? Lele/
Karmarkar/Kulkarni (Kulkarni)
2. Paul Krugman says that he became interested in _________ after reading the
Foundation series by Isaac Asimov in which scientists use the study of psychohistory
to sane civilization from disarray. (Economics)
3. In 1930, 2 tolas of what product were auctioned for Rs. 525/- to Seth Ranchhod
Shodhan, a mill-owner of Ahmedabad? (Salt from the Dandi March)
4. A _______ brand is a lower priced offering launched by a company to take on
specific competitors that are attempting to under-price them. FITB (Fighter)
5. In order to retain Mumbai as it’s capital, Maharashtra paid a compensation of Rs. 56
Crore & 300 villages to which state? (Gujarat)
6. What is the main flavor in the drink Kahlua? (Coffee)
7. For the promotion of what movie did it’s lead actors ring the Opening Bell at the
NYSE? (My Name Is Khan)
8. Launched in 1910, which type of biscuits is named after a French family? (Bourbon)
9. According to some management guru, the best quality inspectors need to have a
_______? Core Skill/Suit/Conscience (Conscience)
10. What modern item of clothing is the contribution of the residents of the Sumer
Islands? (Bermuda Shorts)
11. In 1894, a Mississippi businessman named Joseph Biedenharn used to travel up &
down the state selling Coca Cola. He is now recognized as the first official _______
(7 letters) of Coca Cola? (Bottler)
12. A 17th century English inventor of the seed drill lends his name ______ ____ (2
words) to a famous British rock group. FITB (Jethro Tull)
13. In what currency would you need to buy a ticket if you wanted to see the tomb of
Tutankhamen? (Egyptian Pound)
14. Many companies use the colour ____ in their color schemes/branding because this
colour traditionally represents purpose, peace, water, stability, cold, etc. FITB (Blue)
15. Which U.S. state is the world’s largest producer of raisins? (California)
16. What is the most famous work of an individual named Bhagwan Rampure from
Solapur? (BSE Bull sculpture)
17. In 2009, what did Forbes magazine identify as the ‘fastest-appreciating sports
business on earth’? (Indian Premier League)
18. Who did Kalpana Chawla credit as being the inspiration for her interest in aviation?
(JRD Tata)
19. According to research, which Asian country is the highest originator of internet scams
& phishing? China/India/Japan/Pakistan (India)
20. Which company acquired the rights to a famous painting for advertising purposes &
later changed it’s name to the title of the painting? (HMV)
21. Visual; id the person >>> Pic of a clean-shaven guy against the backdrop of a flaming
red car bonnet profile with a snazzy headlight showing. (Dilip Chhabria)
22. Visual >>> Logo of BCCI
23. Visual >>> Pic of a roadside eatery with the logo showing but name blanked out, id.
(Bade Miyan, behind the Taj Hotel, Mumbai)
24. Visual >>> Pic of a robotic dog, identify the name. (AIBO)
25. Visual >>> Poster of a Hindi movie showing Ajay Devgan with a cigarette dangling
from his lips, Viveik Oberoi, Manisha Koirala, Mohanlal, etc. Id the movie
(Company)
26. Thomas Friedman got the idea for the title of his book ‘The World Is Flat’ from
an interview with whom? Nandan Nilekani/Azim Premji/Ratan Tata/Rahul Bajaj
(Nandan Nilekani)
27. Peter Drucker has said that ________ is the only major occupation of man for which
we have not yet developed tools that make an average person capable of competence
and performance. Farming/Teaching/Accounting/Advertising (Teaching)
28. In 1944, a set of proposals for the development of the post-independence economy
of India called the Bombay Plan was published by John Mathai, JRD Tata & which
other prominent Mumbai industrialist? (G.D. Birla)
29. In 2006, what was created by Biz Stone, Evan Williams, Jack Dorsey, and others with
the working name “Status” for a while? (Twitter)
30. Sumantra Ghoshal has classified what/who into 4 types: Purposeful, Detached,
Frenzied, Procrastinators? (Managers)
Delhi Prelims
1. We know big 4s(Delloitte,E n Y, KPMG, PWC). Then who are big 3s?
Ans. Ford, GM, Chrysler
2. Baburam Devidayal (Paranthe wale) offered Rs 1,100 if anyone could prove what?
Ans. That they were not using Desi Ghee
3. Who is the man behind Diamond Music Company?
Ans. Neil Diamond
4. Where would you find first written rule for apprenticeship ?
Ans. The Code of Hammurabi
Chennai - Prelims
5. What is the item for which, Kalyanam Iyengar was the first person to make? – Tirupati Laddus
6. Who coined the term ‘mega marketing’? – Philip Kotler
7. Which governing body was established in 1992 by the Government of India to control or regulate the issue of securities, investors and market Intermediaries? - SEBI
8. For BP who coined the name ‘Jyothi Amma’ a village entrepreneur who would help, sell and educate villages. – C K Prahlad
9. The Coffee board of India has a mascot. Its named Coffee Swami
Mumbai 2010 Mains
1. What should be served at exactly 6 degrees and poured in 120 seconds – Draught Guinness
2. The founder of dexter shoe company used for the first time the concept of – Factory Outlets
3. If you are shopping at Maniharon ka rasta, what are you buying- Jewelry
4. Who wrote the book- principles of Management – David Ogilvy
5. Young girls want Barbie to be – Anchorwomen
6. In 1896, what was cultivated for the first time by Raghu Bhosle – Nagpur Orange
Second Round:
7. In Kannauj, specialists say half of the product is lost because of the manufacturing process known as Deb Baktha. Which product am I referring to – Athar, Perfume
8. What does Budtender to – They study Marijuana
9. Rose Friedman collaborated with her husband and wrote the book ‘ Free to chose’. Who is her famous husband – Milton Friedman
10. What is common to United Robotonic, Meid Advertising..etc etc – All Fictional companies in Television Shows.
11. Sanka was a brand which defined its category de cafe i.e. without caffeine. How did it got that name – From Sans Café
12. What was replaced in the Nepalis currency note – King of Nepal was replaces
13. Which industry is the largest customer of Robotics industry – Automobile industry
Third Round:
14. Print ad of coke
15. Film poster of Das Numbari
16. ILO logo
17. Identify the typeface – Baskerville
18. George Eastman Kodak picture
19. Time cover: Nizam of Hyderabad
20. Bigboss, Casio reals..are all types of Fenni
21. Opening lines of which book – “On a sticky August evening two days before her due date….” – The Namesake
22. The year is 1975, the client is Xerox, the publisher is esquare, the topic is traveling through America. What did Xerox did and backed off after a controversy – Advertorials
23. Why did steve jobs sold all his Apple stocks except one after disagreement with Jhon Sculley – to receive annual reports
24. What is Dutch Auction – action in which prices go down
Fourth Round:
25. A video clip from the movie maandi
26. Audio clip of Warrren Buffet speech
27. National Stock Exchange anthem
28. Up in the Air TVC
Fifth Round:
29. Which two Indians travel in business boeing jets?- President and PM
30. USA Today has listed which advertising icon on top of a list of imaginary luminaries and most influential people who never lived – Marlboro man
31. Which country reduced its time zone to give a boost to its economy from 11 timezones to 9 timezones – Russia
32. Most expensive city after London, HongKong and Tokyo – Mumbai
33. How many languages appear on Indian currency note – 15
Tie Breaker
34. Which company would you associate with Unbutton campaign? - Levis
Hyderabad - 2010
1. Where were the 3M post-it notes first used?
A: Churches
2. Which product from AP is the latest to join the list of Geographical Indicators ?
A: Tirupati Laddu
3. Visual of Puma (animal)
4. What is a Blackberry Prayer?
A: Hunching ones shoulders (when one is in a meeting) and responding to/sending an SMS
5. What common thing you find in most of the households is also known as a Devil’s Ivy?
A: Money Plant
6. What’s the American equivalent of “Scotch” whiskey?
A: Bourbon
Chandigarh -2010
1) Which city in India is often used to describe an extra large dose of alcohol ? (Patiala as in Patiala Peg)
2)Which bank’s offical estimate of the size of economies is known as the Atlas Method ? (World Bank)
3)Which union minister coined the term Chindia ? (Jairam Ramesh)
4)Which was the first company to have a celebrity spokesperson ? (Coca Cola)
5)What is classified as fermented/black/unfermented on basis of manufacturing process ? (Tea)
Bangalore – 2010
1. The world’s largest corporate training centre located in India, belongs to which company? - Infosys
2. Italian word for blacksmith is also a common Italian surname. What is the surname? - Ferrari
3. World’s largest solar powered kitchen cooks enough food to feed 15,000 people a day. In which Indian city is it located? - village Taleti, near Mount Abu
4. Created by Frank Robinson in 1885. Written in typical cursive spencerian script (dominant in US at that time). What am I referring to? - Coca Cola
5. This Verdi opera is also a popular acronym used in marketing & advertising? (4 letter word) – AIDA - Attention, Interest, Desire, Action
6. Which is America’s favorite Pizza Topping? - Pepperoni
Pune 2010
1. An industrial township completing 100 years this year
2. Chairman of Afras Ventures in 2007
3. Saris that take their patterns from the Ajanta caves
4. Biggest charitable donations in history
5. Howard Shultz worked as a Xerox salesman, later moved to another company, which he ended up buying after 4 years. Which co?
‘Kirloskravadi’ India’s first industrial township near Belgaum, Shashi Tharoor, Paithani sari. Warren Buffet, Starbucks
2010 Kolkata
What made Uncle Scrooge make it to the No 2 rank in the Forbes list of richest fictional characters? – gold price hike
In a business hierarchy, what is the marzipan layer? – Layer just below the top – like in cake – layer below the icing.
2010 Ahmedabad
“Why is the chocolate brand called Hershey’s Kisses?” - ”The chocolate-making machine makes a puckering sound, hence the name”.
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