10 for the day

Answer in comments. Solution tomorrow.
1. Finish the advertising slogan “Don’t just book it, _______ ____ it!”?
2. Which company was founded as the Swallow Sidecar Company in 1922?
3. What is Istituto per le Opere di Religione commonly known as?
4. NetWeaver is a product from which IT Giant?
5. Which company founded by Ralph Roberts and Daniel Aaron in 1963 gets its name from the words
"Communication" and "Broadcast"?
6. Which brand was advertised with the slogan "You will wonder where the Yellow went" in the 60's and
70's? –
7. In 1922, which car became the first to sell over a million units?
8. A manufacturer of high performance sports cars based in a small Italian village of Sant’Agata Bolognese
near Bologna. This company was founded in 1963 by Ferrucio ___________. Name this company.
9. Dilip Kalra founded which successful Indian travel company?
10. The Priceless campaign of Master Card was envisioned by which ad agency? –

(Courtesy: Tata Crucible, Various Quizzers)

Answers:

1. Thomas Cook 2. Jaguar 3. The Vatican Bank. The name translates to Institute for Works of
Religion.
4. SAP 5. Comcast 6. Pepsodent 7. Ford Model-T
8. Lamborghini 9. Make My Trip 10. McCann Eriksson