Brand Equity 2009

Delhi

1) Turnover of 5 crores, supplier to MCD. Identify Entity?
Ans: Tihar Jail
2) Who said- ‘99% of advertising does Not work?’
Ans: David Ogilvy
3) 1920s- Postage stamp scam. Identify individual involved?
Ans: Charles Ponzi
4) Who are Scarlett Collared Workers?
Ans: Women who operate Porn Sites
5) Which company was the first to use a celebrity spokesperson?
Ans: Coca Cola
6) Reckitt Benckiser has recently launched two new flavours of Rose and Orange for which brand?
Ans: Harpic
7) After Sony and Disney, Warner Bros entered India producing which movie?
Ans: Chandni Chowk to China
8) BATOVKA was a first from this company and launched in 1897. Which company?
Ans: Bata
9) What is the symbol of Chiranjeevi’s party?
Ans: Railway Engine
10) Iceland lifted a ban on which product after many years?
Ans: Beer
11) Dabur to tie up with 150 Dhabas to promote sales for which brand  ?
Ans: Hajmola
12) 90% of rubies and 80% of teak from which country?
Ans: Burma
13) Which comic hero’s first book auction got around $300,000?
Ans: Superman
14) When Steve Jobs became CEO after his interim stint, what four letter word did he use for his designation?
Ans: iCEO
15) Sunil Chetri wears the jersey of which brand?
Ans: Kingfisher
17) What do you call a Simple Uncomplicated Financial Transaction?
Ans: Vanila Transaction
18) Lotta, Lifesavers etc are brands from?
Ans: Wrigley’s
19) Bell Boy was the first?
Ans: Paging system
20) Expand FFP?
Ans: Frequent Flyer Programme
21) ROFL: What is right- Le Meridien or La Meridien?
Ans: Le Meridien
22) Who is known as the Dr Spock of Management?
Ans: Peter Drucker
23) This product was built in 7 days for the Second World War. Identify
Ans: Willys Jeep
24) What was the name of the Charles Dickens seaside home/mansion sold for 2 million pounds
Ans: Bleak House

Bangalore Prelims

1) In 2001, Canara Bank opened Bangalore’s first of its kind branch to cater exclusively to?
Ans: Women
2) The idea of using an ___ ___ in the automation industry came from the process adopted at the armour and swift meat packing.
Ans: Assembly Line
3) What is the longest running musical on Broadway?
Ans: Phantom of the Opera
4) Some commercial airlines have a three man cockpit- The Captain, First Officer and?
And: Flight Engineer
5) Which MNC’s inhouse production company in the UK is named ‘Glass and a half full productions’?
Ans: Cadbury
6) Who uses an armoured Cadillac codenamed ‘Stagecoach’?
Ans: Barack Obama
7) In 1948, which brand was launched when Josephine Esther Mentzer first got counter space on Fifth Avenue?
Ans: Estee Lauder
 Walker, Nasty and Podium are brands of ___ manufactured in Bellary?
Ans: Denim/Jeans
9) Which actor is the brand ambassador of the newly launched Fanta Apple?
Ans: Genelia D’Souza
10) In the 1920s, which product obtained from a raw material white in colour was dubbed ‘white gold’?
Ans: Rubber
11) In 1923, Frank Parrson applied for a patent dor a frozen ice stick called?
Ans: Popsicle
12) Which board member of Godfrey Philips is also a high profile gentleman from Rajasthan?
Ans: Lalit Modi
13) What originated at Sian, followed by the Great Wall of China, bypassed Takla Makan desert, climbed the Pamir and crossed Afgan?
Ans: Silk Route
14) In 1944, the handwritten copy of which scientist’s work on Electrodynamics was sold for 6 million dollars to finance the war?
Ans: Einstein
15) In the 1926 British budget, which British Chancellor of Exchequer introduced a tax on betting?
Ans: Winston Churchill
16) Which concept was coined by Jay Conrad Levinson?
Ans: Guerilla Marketing
17) In a Lok Sabha election, what is the security deposit a candidate has to pay?
Ans: Rs 10,000
18) This year Mattel has modelled Barbie on?
Ans: Angela Merkel
19) FICO score was developed by Fair Isaac & Co. What does it score?
Ans: Credit
20) Edge wrist watches from Titan set new word standard for?
Ans: Thinness
21)Sockeye, Coho, the King, the pink etc are types of?
Ans: Salmon
22) The dutch word for Master inspired which four letter English word which is used in office?
Ans: Boss
23) After a strike by Toyota workers in 1950, they were given lifetime employment. Manager Taiichi Ohno developed ways to up efficiency without cutting jobs. What?
Ans: TQM
24) In the US, extra long twin, eastern king and Olympia queen are sizes of?
Ans: Beds
25) Some of India’s top technological institutes recently collaborated to produce Saksat available at Rs 500. What is Sakshat?
Ans: Low cost PC

(Courtesy: Various Quizzers)