May 2014 Quiz @ Infosys Pune

The May 2014 Quiz by me @ Infosys Pune.

The Trivial Trivia Travail

A quiz conducted by me @ Infosys Pune
Quiz

In Black and White

Another of my quizzes at Infosys Pune

PPT: In Black and White

10 for the day

Answer in comments. Solution tomorrow.
1. Finish the advertising slogan “Don’t just book it, _______ ____ it!”?
2. Which company was founded as the Swallow Sidecar Company in 1922?
3. What is Istituto per le Opere di Religione commonly known as?
4. NetWeaver is a product from which IT Giant?
5. Which company founded by Ralph Roberts and Daniel Aaron in 1963 gets its name from the words
"Communication" and "Broadcast"?
6. Which brand was advertised with the slogan "You will wonder where the Yellow went" in the 60's and
70's? –
7. In 1922, which car became the first to sell over a million units?
8. A manufacturer of high performance sports cars based in a small Italian village of Sant’Agata Bolognese
near Bologna. This company was founded in 1963 by Ferrucio ___________. Name this company.
9. Dilip Kalra founded which successful Indian travel company?
10. The Priceless campaign of Master Card was envisioned by which ad agency? –

(Courtesy: Tata Crucible, Various Quizzers)

Answers:

1. Thomas Cook 2. Jaguar 3. The Vatican Bank. The name translates to Institute for Works of
Religion.
4. SAP 5. Comcast 6. Pepsodent 7. Ford Model-T
8. Lamborghini 9. Make My Trip 10. McCann Eriksson

Brand Equity 2009

Delhi

1) Turnover of 5 crores, supplier to MCD. Identify Entity?
Ans: Tihar Jail
2) Who said- ‘99% of advertising does Not work?’
Ans: David Ogilvy
3) 1920s- Postage stamp scam. Identify individual involved?
Ans: Charles Ponzi
4) Who are Scarlett Collared Workers?
Ans: Women who operate Porn Sites
5) Which company was the first to use a celebrity spokesperson?
Ans: Coca Cola
6) Reckitt Benckiser has recently launched two new flavours of Rose and Orange for which brand?
Ans: Harpic
7) After Sony and Disney, Warner Bros entered India producing which movie?
Ans: Chandni Chowk to China
8) BATOVKA was a first from this company and launched in 1897. Which company?
Ans: Bata
9) What is the symbol of Chiranjeevi’s party?
Ans: Railway Engine
10) Iceland lifted a ban on which product after many years?
Ans: Beer
11) Dabur to tie up with 150 Dhabas to promote sales for which brand  ?
Ans: Hajmola
12) 90% of rubies and 80% of teak from which country?
Ans: Burma
13) Which comic hero’s first book auction got around $300,000?
Ans: Superman
14) When Steve Jobs became CEO after his interim stint, what four letter word did he use for his designation?
Ans: iCEO
15) Sunil Chetri wears the jersey of which brand?
Ans: Kingfisher
17) What do you call a Simple Uncomplicated Financial Transaction?
Ans: Vanila Transaction
18) Lotta, Lifesavers etc are brands from?
Ans: Wrigley’s
19) Bell Boy was the first?
Ans: Paging system
20) Expand FFP?
Ans: Frequent Flyer Programme
21) ROFL: What is right- Le Meridien or La Meridien?
Ans: Le Meridien
22) Who is known as the Dr Spock of Management?
Ans: Peter Drucker
23) This product was built in 7 days for the Second World War. Identify
Ans: Willys Jeep
24) What was the name of the Charles Dickens seaside home/mansion sold for 2 million pounds
Ans: Bleak House

Bangalore Prelims

1) In 2001, Canara Bank opened Bangalore’s first of its kind branch to cater exclusively to?
Ans: Women
2) The idea of using an ___ ___ in the automation industry came from the process adopted at the armour and swift meat packing.
Ans: Assembly Line
3) What is the longest running musical on Broadway?
Ans: Phantom of the Opera
4) Some commercial airlines have a three man cockpit- The Captain, First Officer and?
And: Flight Engineer
5) Which MNC’s inhouse production company in the UK is named ‘Glass and a half full productions’?
Ans: Cadbury
6) Who uses an armoured Cadillac codenamed ‘Stagecoach’?
Ans: Barack Obama
7) In 1948, which brand was launched when Josephine Esther Mentzer first got counter space on Fifth Avenue?
Ans: Estee Lauder
 Walker, Nasty and Podium are brands of ___ manufactured in Bellary?
Ans: Denim/Jeans
9) Which actor is the brand ambassador of the newly launched Fanta Apple?
Ans: Genelia D’Souza
10) In the 1920s, which product obtained from a raw material white in colour was dubbed ‘white gold’?
Ans: Rubber
11) In 1923, Frank Parrson applied for a patent dor a frozen ice stick called?
Ans: Popsicle
12) Which board member of Godfrey Philips is also a high profile gentleman from Rajasthan?
Ans: Lalit Modi
13) What originated at Sian, followed by the Great Wall of China, bypassed Takla Makan desert, climbed the Pamir and crossed Afgan?
Ans: Silk Route
14) In 1944, the handwritten copy of which scientist’s work on Electrodynamics was sold for 6 million dollars to finance the war?
Ans: Einstein
15) In the 1926 British budget, which British Chancellor of Exchequer introduced a tax on betting?
Ans: Winston Churchill
16) Which concept was coined by Jay Conrad Levinson?
Ans: Guerilla Marketing
17) In a Lok Sabha election, what is the security deposit a candidate has to pay?
Ans: Rs 10,000
18) This year Mattel has modelled Barbie on?
Ans: Angela Merkel
19) FICO score was developed by Fair Isaac & Co. What does it score?
Ans: Credit
20) Edge wrist watches from Titan set new word standard for?
Ans: Thinness
21)Sockeye, Coho, the King, the pink etc are types of?
Ans: Salmon
22) The dutch word for Master inspired which four letter English word which is used in office?
Ans: Boss
23) After a strike by Toyota workers in 1950, they were given lifetime employment. Manager Taiichi Ohno developed ways to up efficiency without cutting jobs. What?
Ans: TQM
24) In the US, extra long twin, eastern king and Olympia queen are sizes of?
Ans: Beds
25) Some of India’s top technological institutes recently collaborated to produce Saksat available at Rs 500. What is Sakshat?
Ans: Low cost PC

(Courtesy: Various Quizzers)

Apple Logo Evolution

Great and simple design has always been the USP (Unique Selling Proposition) for Apple, and their logo is no exception. When Apple was started, the logo was a complicated picture of Isaac Newton sitting under a tree. This had been designed by Jobs and Wayne, with the inscription: “Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Frankly, I don’t think it was just a coincidence that Apple had slow sales during this period.

However, Steve Jobs hired Rob Janoff to simplify the logo, which turned out to be a great idea. Rob created the ‘Rainbow Apple’ which was the logo for company till 1998. There are many rumors as to why Rob had chosen to create such a logo. One of them says that the Apple was a tribute to Newton (discovery of gravity from an Apple), and since the USP for Apple at that time was colored graphics, it had the rainbow colors. Another explanation exists that the bitten apple pays homage to the Mathematician Alan Turing, who committed suicide by eating an apple he had laced with cyanide. Turing is regarded as the father of computers. The rainbow colors of the logo are rumored to be a reference to the rainbow flag, as homage to Turing’s homosexuality.

Janoff, however, said in an interview that though he was mindful of the “byte/bite” pun (Apple’s slogan back then: “Byte into an Apple”), he designed the logo as such to “prevent the apple from looking like a cherry tomato.”

When Apple launched the new iMac in 1998, they changed their logo to a monochromatic apple logo, almost identical to the rainbow logo. Now, the Apple logo comes with nice gradient chrome silver design. It is one of the most recognized brand symbols in the world today, and the shape is what identifies the company more than the color.

Brand Equity 2010

Mumbai Prelims

1. Which of the following was also a village official in ancient/medieval India? Lele/

Karmarkar/Kulkarni (Kulkarni)

2. Paul Krugman says that he became interested in _________ after reading the

Foundation series by Isaac Asimov in which scientists use the study of psychohistory
to sane civilization from disarray. (Economics)

3. In 1930, 2 tolas of what product were auctioned for Rs. 525/- to Seth Ranchhod

Shodhan, a mill-owner of Ahmedabad? (Salt from the Dandi March)

4. A _______ brand is a lower priced offering launched by a company to take on

specific competitors that are attempting to under-price them. FITB (Fighter)

5. In order to retain Mumbai as it’s capital, Maharashtra paid a compensation of Rs. 56

Crore & 300 villages to which state? (Gujarat)

6. What is the main flavor in the drink Kahlua? (Coffee)

7. For the promotion of what movie did it’s lead actors ring the Opening Bell at the

NYSE? (My Name Is Khan)

8. Launched in 1910, which type of biscuits is named after a French family? (Bourbon)

9. According to some management guru, the best quality inspectors need to have a

_______? Core Skill/Suit/Conscience (Conscience)

10. What modern item of clothing is the contribution of the residents of the Sumer

Islands? (Bermuda Shorts)

11. In 1894, a Mississippi businessman named Joseph Biedenharn used to travel up &

down the state selling Coca Cola. He is now recognized as the first official _______
(7 letters) of Coca Cola? (Bottler)

12. A 17th century English inventor of the seed drill lends his name ______ ____ (2

words) to a famous British rock group. FITB (Jethro Tull)

13. In what currency would you need to buy a ticket if you wanted to see the tomb of

Tutankhamen? (Egyptian Pound)

14. Many companies use the colour ____ in their color schemes/branding because this

colour traditionally represents purpose, peace, water, stability, cold, etc. FITB (Blue)

15. Which U.S. state is the world’s largest producer of raisins? (California)

16. What is the most famous work of an individual named Bhagwan Rampure from

Solapur? (BSE Bull sculpture)

17. In 2009, what did Forbes magazine identify as the ‘fastest-appreciating sports

business on earth’? (Indian Premier League)

18. Who did Kalpana Chawla credit as being the inspiration for her interest in aviation?

(JRD Tata)

19. According to research, which Asian country is the highest originator of internet scams

& phishing? China/India/Japan/Pakistan (India)

20. Which company acquired the rights to a famous painting for advertising purposes &

later changed it’s name to the title of the painting? (HMV)

21. Visual; id the person >>> Pic of a clean-shaven guy against the backdrop of a flaming

red car bonnet profile with a snazzy headlight showing. (Dilip Chhabria)

22. Visual >>> Logo of BCCI

23. Visual >>> Pic of a roadside eatery with the logo showing but name blanked out, id.

(Bade Miyan, behind the Taj Hotel, Mumbai)

24. Visual >>> Pic of a robotic dog, identify the name. (AIBO)

25. Visual >>> Poster of a Hindi movie showing Ajay Devgan with a cigarette dangling

from his lips, Viveik Oberoi, Manisha Koirala, Mohanlal, etc. Id the movie
(Company)

26. Thomas Friedman got the idea for the title of his book ‘The World Is Flat’ from

an interview with whom? Nandan Nilekani/Azim Premji/Ratan Tata/Rahul Bajaj
(Nandan Nilekani)

27. Peter Drucker has said that ________ is the only major occupation of man for which

we have not yet developed tools that make an average person capable of competence
and performance. Farming/Teaching/Accounting/Advertising (Teaching)

28. In 1944, a set of proposals for the development of the post-independence economy

of India called the Bombay Plan was published by John Mathai, JRD Tata & which
other prominent Mumbai industrialist? (G.D. Birla)

29. In 2006, what was created by Biz Stone, Evan Williams, Jack Dorsey, and others with

the working name “Status” for a while? (Twitter)

30. Sumantra Ghoshal has classified what/who into 4 types: Purposeful, Detached,

Frenzied, Procrastinators? (Managers)

Delhi Prelims
1.      We know big 4s(Delloitte,E n Y, KPMG, PWC). Then who are big 3s?
Ans. Ford, GM, Chrysler
2.      Baburam Devidayal (Paranthe wale) offered Rs 1,100 if anyone could prove what?
Ans. That they were not using Desi Ghee
3.      Who is the man behind Diamond Music Company?
Ans. Neil Diamond
4.      Where would you find first written rule for apprenticeship ?
Ans. The Code of Hammurabi
Chennai -  Prelims
5.      What is the item for which, Kalyanam Iyengar was the first person to make? – Tirupati Laddus
6.      Who coined the term ‘mega marketing’? – Philip Kotler
7.      Which governing body was established in 1992 by the Government of India to control or regulate the issue of securities, investors and market Intermediaries? - SEBI
8.       For BP who coined the name ‘Jyothi Amma’ a village entrepreneur who would help, sell and educate villages. – C K Prahlad
9.       The Coffee board of India has a mascot. Its named Coffee Swami
Mumbai 2010 Mains
1. What should be served at exactly 6 degrees and poured in 120 seconds – Draught Guinness
2. The founder of dexter shoe company used for the first time the concept of – Factory Outlets
3. If you are shopping at Maniharon ka rasta, what are you buying- Jewelry
4. Who wrote the book- principles of Management – David Ogilvy
5. Young girls want Barbie to be – Anchorwomen
6. In 1896, what was cultivated for the first time by Raghu Bhosle – Nagpur Orange

Second Round:

7. In Kannauj, specialists say half of the product is lost because of the manufacturing process known as Deb Baktha. Which product am I referring to – Athar, Perfume
8. What does Budtender to – They study Marijuana
9. Rose Friedman collaborated with her husband and wrote the book ‘ Free to chose’. Who is her famous husband – Milton Friedman
10. What is common to United Robotonic, Meid Advertising..etc etc – All Fictional companies in Television Shows.
11. Sanka was a brand which defined its category de cafe i.e. without caffeine. How did it got that name – From Sans Café
12. What was replaced in the Nepalis currency note – King of Nepal was replaces
13. Which industry is the largest customer of Robotics industry – Automobile industry


Third Round:

14. Print ad of coke
15. Film poster of Das Numbari
16. ILO logo
17. Identify the typeface – Baskerville
18. George Eastman Kodak picture
19. Time cover: Nizam of Hyderabad
20. Bigboss, Casio reals..are all types of Fenni
21. Opening lines of which book – “On a sticky August evening two days before her due date….” – The Namesake
22. The year is 1975, the client is Xerox, the publisher is esquare, the topic is traveling through America. What did Xerox did and backed off after a controversy – Advertorials
23. Why did steve jobs sold all his Apple stocks except one after disagreement with Jhon Sculley – to receive annual reports
24. What is Dutch Auction – action in which prices go down

Fourth Round:

25. A video clip from the movie maandi
26. Audio clip of Warrren Buffet speech
27. National Stock Exchange anthem
28. Up in the Air TVC

Fifth Round:

29. Which two Indians travel in business boeing jets?- President and PM
30. USA Today has listed which advertising icon on top of a list of imaginary luminaries and most influential people who never lived – Marlboro man
31. Which country reduced its time zone to give a boost to its economy from 11 timezones to 9 timezones – Russia
32. Most expensive city after London, HongKong and Tokyo – Mumbai
33. How many languages appear on Indian currency note – 15

Tie Breaker

34. Which company would you associate with Unbutton campaign? - Levis

Hyderabad - 2010


1. Where were the 3M post-it notes first used?
A: Churches
2. Which product from AP is the latest to join the list of Geographical Indicators ?
A: Tirupati Laddu
3. Visual of Puma (animal)
4. What is a Blackberry Prayer?
A: Hunching ones shoulders (when one is in a meeting) and responding to/sending an SMS
5. What common thing you find in most of the households is also known as a Devil’s Ivy?
A: Money Plant
6. What’s the American equivalent of “Scotch” whiskey?
A: Bourbon
Chandigarh -2010
1) Which city in India is often used to describe an extra large dose of alcohol ? (Patiala as in Patiala Peg)
2)Which bank’s offical estimate of the size of economies is known as the Atlas Method ? (World Bank)
3)Which union minister coined the term Chindia ? (Jairam Ramesh)
4)Which was the first company to have a celebrity spokesperson ? (Coca Cola)
5)What is classified as fermented/black/unfermented on basis of manufacturing process ? (Tea)
Bangalore – 2010
1. The world’s largest corporate training centre located in India, belongs to which company? - Infosys
2. Italian word for blacksmith is also a common Italian surname. What is the surname? - Ferrari
3. World’s largest solar powered kitchen cooks enough food to feed 15,000 people a day. In which Indian city is it located?  - village Taleti, near Mount Abu
4. Created by Frank Robinson in 1885. Written in typical cursive spencerian script (dominant in US at that time). What am I referring to?  - Coca Cola
5. This Verdi opera is also a popular acronym used in marketing & advertising? (4 letter word) – AIDA - Attention, Interest, Desire, Action
6. Which is America’s favorite Pizza Topping? - Pepperoni

Pune 2010


1. An industrial township completing 100 years this year
2. Chairman of Afras Ventures in 2007
3. Saris that take their patterns from the Ajanta caves
4. Biggest charitable donations in history
5. Howard Shultz worked as a Xerox salesman, later moved to another company, which he ended up buying after 4 years. Which co?
 ‘Kirloskravadi’ India’s first industrial township near Belgaum, Shashi Tharoor, Paithani sari. Warren Buffet, Starbucks

2010 Kolkata


What made Uncle Scrooge make it to the No 2 rank in the Forbes list of richest fictional characters? – gold price hike
In a business hierarchy, what is the marzipan layer? – Layer just below the top – like in cake – layer below the icing.


2010 Ahmedabad


“Why is the chocolate brand called Hershey’s Kisses?”  - ”The chocolate-making machine makes a puckering sound, hence the name”.

(Courtesy: Various Quizzers)