Showing posts with label Brand Equity 2009. Show all posts
Showing posts with label Brand Equity 2009. Show all posts

Saturday, October 8, 2011

Brand Equity 2009


Delhi

1) Turnover of 5 crores, supplier to MCD. Identify Entity?
Ans: Tihar Jail
2) Who said- ‘99% of advertising does Not work?’
Ans: David Ogilvy
3) 1920s- Postage stamp scam. Identify individual involved?
Ans: Charles Ponzi
4) Who are Scarlett Collared Workers?
Ans: Women who operate Porn Sites
5) Which company was the first to use a celebrity spokesperson?
Ans: Coca Cola
6) Reckitt Benckiser has recently launched two new flavours of Rose and Orange for which brand?
Ans: Harpic
7) After Sony and Disney, Warner Bros entered India producing which movie?
Ans: Chandni Chowk to China
8) BATOVKA was a first from this company and launched in 1897. Which company?
Ans: Bata
9) What is the symbol of Chiranjeevi’s party?
Ans: Railway Engine
10) Iceland lifted a ban on which product after many years?
Ans: Beer
11) Dabur to tie up with 150 Dhabas to promote sales for which brand  ?
Ans: Hajmola
12) 90% of rubies and 80% of teak from which country?
Ans: Burma
13) Which comic hero’s first book auction got around $300,000?
Ans: Superman
14) When Steve Jobs became CEO after his interim stint, what four letter word did he use for his designation?
Ans: iCEO
15) Sunil Chetri wears the jersey of which brand?
Ans: Kingfisher
17) What do you call a Simple Uncomplicated Financial Transaction?
Ans: Vanila Transaction
18) Lotta, Lifesavers etc are brands from?
Ans: Wrigley’s
19) Bell Boy was the first?
Ans: Paging system
20) Expand FFP?
Ans: Frequent Flyer Programme
21) ROFL: What is right- Le Meridien or La Meridien?
Ans: Le Meridien
22) Who is known as the Dr Spock of Management?
Ans: Peter Drucker
23) This product was built in 7 days for the Second World War. Identify
Ans: Willys Jeep
24) What was the name of the Charles Dickens seaside home/mansion sold for 2 million pounds
Ans: Bleak House

Bangalore Prelims

1) In 2001, Canara Bank opened Bangalore’s first of its kind branch to cater exclusively to?
Ans: Women
2) The idea of using an ___ ___ in the automation industry came from the process adopted at the armour and swift meat packing.
Ans: Assembly Line
3) What is the longest running musical on Broadway?
Ans: Phantom of the Opera
4) Some commercial airlines have a three man cockpit- The Captain, First Officer and?
And: Flight Engineer
5) Which MNC’s inhouse production company in the UK is named ‘Glass and a half full productions’?
Ans: Cadbury
6) Who uses an armoured Cadillac codenamed ‘Stagecoach’?
Ans: Barack Obama
7) In 1948, which brand was launched when Josephine Esther Mentzer first got counter space on Fifth Avenue?
Ans: Estee Lauder
 Walker, Nasty and Podium are brands of ___ manufactured in Bellary?
Ans: Denim/Jeans
9) Which actor is the brand ambassador of the newly launched Fanta Apple?
Ans: Genelia D’Souza
10) In the 1920s, which product obtained from a raw material white in colour was dubbed ‘white gold’?
Ans: Rubber
11) In 1923, Frank Parrson applied for a patent dor a frozen ice stick called?
Ans: Popsicle
12) Which board member of Godfrey Philips is also a high profile gentleman from Rajasthan?
Ans: Lalit Modi
13) What originated at Sian, followed by the Great Wall of China, bypassed Takla Makan desert, climbed the Pamir and crossed Afgan?
Ans: Silk Route
14) In 1944, the handwritten copy of which scientist’s work on Electrodynamics was sold for 6 million dollars to finance the war?
Ans: Einstein
15) In the 1926 British budget, which British Chancellor of Exchequer introduced a tax on betting?
Ans: Winston Churchill
16) Which concept was coined by Jay Conrad Levinson?
Ans: Guerilla Marketing
17) In a Lok Sabha election, what is the security deposit a candidate has to pay?
Ans: Rs 10,000
18) This year Mattel has modelled Barbie on?
Ans: Angela Merkel
19) FICO score was developed by Fair Isaac & Co. What does it score?
Ans: Credit
20) Edge wrist watches from Titan set new word standard for?
Ans: Thinness
21)Sockeye, Coho, the King, the pink etc are types of?
Ans: Salmon
22) The dutch word for Master inspired which four letter English word which is used in office?
Ans: Boss
23) After a strike by Toyota workers in 1950, they were given lifetime employment. Manager Taiichi Ohno developed ways to up efficiency without cutting jobs. What?
Ans: TQM
24) In the US, extra long twin, eastern king and Olympia queen are sizes of?
Ans: Beds
25) Some of India’s top technological institutes recently collaborated to produce Saksat available at Rs 500. What is Sakshat?
Ans: Low cost PC

(Courtesy: Various Quizzers)